With all the free website builder online, it’s safe to say that anyone could build a website…regardless of technical ability. While you may think you're saving money because you aren’t working with a website designer, you need to account for the time it will take you to implement the 7 basic steps to create a website. Before you jump into designing your own website let’s summarize those 7 steps. You can then determine if that’s the best way or if a more personalized and effic

Running a small business in 2018 can be frustrating. What's even more frustrating is searching for a business online and they're not there. Not anywhere! You can’t find a Google listing, an address or any information. When this happens what you are you most likely to do? Move on to the competitor. This can be the kiss of death for a small business. You can find a lot of lists out there about why your business needs a website. Let’s cover a few of the top reasons. #1 As I’ve s

In networking with a lot of people, it’s amazing to learn there was a common thread in the beginning each of us shared. It was fear. Some people had such debilitating fear and doubt about every step of the business building process. They didn’t know if they should even bring their product or service to market. They were worried no one would want what they were selling. They worry about making enough money to pay the bills and take care of themselves or their family. All roote

Now I know you may be thinking…how can a marketing message be fun, exciting and still talk about my business. There isn’t a short answer that would suffice. So let’s go into the long answer. When you’ve done all the work you have on creating your brand, you would have also discovered there is a certain way you talk about your company. There is a specific story you often tell to explain what you do, how you do it, why you do it. These elements are unique to you and your compan

If you’re like most people you may have dreamt of starting your own business. To many being your own boss sounds great. And in most cases, it is. The start-up phase can be very stressful. You may already be selling products and services to friends and family but really want to scale it up. You might have done a few free ads on craigslist or bismanonline.com, but don’t really know what it takes to advertise your business properly. Let’s go over a few key points about starting

Color and look and doesn’t need to be a costume. We’ve talked about how important color is in your brand design. Color is more important than choosing the main color palette. Combining the right colors with the right design can make all the elements from your brand, from the smallest detail to the largest, set the mood, evoke an emotion, and amplify the appeal of your brand. Color and design together not just the costume for your brand message. It shouldn’t just be the back