There is a technique you can use when you’re branding your company to match your personality, your business goals, and your brand. The one I like to use and it works well with my clients, is using brand archetypes. Branding by use of archetypes is finding the traits that best fit you and your business and utilizing the archetype’s guidance to create your brand. The reason this works is most business personalities fall into one of 12 different archetypical categories. I’ll br

When it comes to your marketing consider your branding style guide to be your playbook. This guide gives everyone doing creative work for you the rules to follow to stay true to your brand. There're six main elements a branding style guide covers. They're your story, your voice, the logo, color palette, imagery and typography you use in your branding. Let’s take a look at the importance of each one as they all play a different role. Your style guide helps with designing the l