Exceptional design evokes a feeling. While we were working with one of the best, Coach Noreen Keesey, we put a piece of her and what she wanted her clients to feel in the logo. We set out to create the feeling of an overstuffed couch that begs for someone to take a seat and throw up their feet. We thought of her ideal client when we created the softer, more feminine typeface and matched it with the natural colors.
We were able to carry the crisp new look throughout Noreen’s look. See what Noreen had to say about the overall experience working with Studio North, here.