We had the opportunity to roll up our sleeves and move our client one step closer to her dreams. This hard working design is opening doors and improving the bottom line for international author and ladypreneur Mary Jo Froelich. The design elements needed to express friendly and down home advice without being too old-fashioned. So we incorporated the family cattle brand with carefully decided textures, inspired colors and art elements. The farm-fresh logo, printed materials, business cards, letterhead and banners all feature greens like those from lush crops, juicy reds like those from ripe tomatoes and browns from the dark, rich soil. 

 

Mary Jo has some advice for entrepreneurs who need graphic design work, here.