The sky was the limit for this client. They work all day rigging up the strongest and largest buildings in our region and they look good while they are at it!  We created this structured logo to do the heavy lifting. We followed up the clean yet powerful font with an industrial style icon. The crane hook took center stage with the C M initials playing supporting roles. The color scheme plays an important role as concrete grey and safety red tell more of the C & M Erectors, Inc. story.